The story
of Floriate
Sow
It was 2019 when Frank (flower grower, entrepreneur and somewhat chaotic floral artist) wondered if there was a way to present plants in a more beautiful, practical and plant- and environmentally friendly way.
There had to be something more sustainable than single-use plastic, something more creative than the good old flower pot.
Root
Thinking turned to doing and Frank started drawing and calculating. After sawing, drilling, fitting, measuring, perfecting and starting over, three prototypes of pots were created. Each of which had a functionality that allowed plants to be arranged just a little better.
But it wasn’t until industrial designer Robert rested his gaze on Franks’ creations, when the ideas Frank had sown took root. Robert miraculously transformed the three designs into one multifunctional end product. That’s how Globee – the very first Floriate product – came into being.
Grow
Blossom
Floriate now consists of a team of driven dreamers and doers. Globee is in full production and an educational program – Green up Kids – is taking shape. Growers and retail are provided with Globees. Consumers will soon find inspiration and products in our webshop. And you are also welcome to join our Great Green Up!